Social Media Influencer: The New Favourite Jobs Nowadays

https://id.pinterest.com/pin/265079128036748745/

In my opinion, social media influencer was the most popular job nowadays. This job takes a lot of steps yet skills: it begins with a concept, formulating the words into a caption, taking a photo or video process, editing, and posting. It could take more steps for a post.

From Lifewire.com, social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information. From the explanation, we could see that social media is a tool. As I read the article about the history of social media, I saw that social media is functioned to gather people. Let's say, Friendster. Quoting from dailydot.com, Friendster is the Facebook that might have been. With its features, Friendster allows us to share our activities. I remember Friendster were so popular back then in 2006-ish. Everyone starts to share their photos and opinions. Not stopping there, people also start to give their comments.

From the most popular job nowadays, which is social media influencer, I would like to summarize a few things that may be related to this phenomenon.



1) We are Visual Generation
With the rising of social media popularity, it's obviously a sign that people nowadays more likely to see or watch something rather than read or listen. Let's take Instagram for example. It stated explicitly by the CEO of Instagram that Instagram has become the home of visual storytelling for everyone.  

Visual is the keywords. And obviously, more or less, influence the behavior of people nowadays because Instagram has a lot of active users; about 500 million active-user on a daily basis.

Now, social media Instagram has many features on it. Its give you facilities to do more-fun selfies than before or even a bit longer video-post. 

2) Begins with Influencer Marketing 
It declared before that the behavior of people nowadays was visually affected by Instagram. And this goes further. At first, Instagram is only a community of people who share their stories through visual things. Then, some people intentionally use it to affect or influence whoever sees their story. The circle started to cycling, round and round. And it all begins with "influencer marketing".

It has been called an influencer marketing or influence marketing (and later become social media influencer). Wikipedia says, influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. Other website says influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. So, from all of this, the point is to market your products to potential buyers.

https://id.pinterest.com/pin/6755468166851585

For now, it makes sense if the social media influencer has become a popular job. Because the social media influencer gave their opinion about the products and their followers will see and heard about the products that will conduct a research about the product. Other than that, the social media influencer gained the trust of their followers. So, it is more likely a personal relationship between social media influencer and their followers. And that is why this marketing way has more effective than the traditional ones. According to Larry Gonnick (2007), the projection of image does not like the language, because it is unnatural. Moreover, the projection of the image is unbiological. So we can't feel and give reaction to the image. In other words, we assume that image is real. So, that's why this form of marketing is more likely attached the consumer because of it like a face to face interaction. Because face to face interaction is more influential. Furthermore, modern people are self-sufficient and want to research a brand on their own and hear about it from someone they trust.

The image is surpassed words

Lastly, let's break down the structure of the noun phrase, social media influencer.

As we know, social media is a tool for people to interact. This is a noun phrase that consists of an adjective and a noun. The noun phrase then embedded to the noun that came from verb influence which means someone who affects or changes the way that people behave. So, the definition of social media influencer is someone who affects the way that people behave through a tool called social media. 

   https://www.boredpanda.com/smartphone-addiction-10/

How much do you get influenced or affected by your favorite social media influencer?